Reco Handling
Using PPC to supercharge sales for Reco Handling
Reco Handling is a supplier of storage, handling and logistics solutions based in Stockport, Greater Manchester. Our brief was to increase sales of reconditioned roll cages, bale arm trays, plastic boxes, and tote boxes, and attract more customers to the site via organic and paid search methods.
Driving down costs while increasing sales
Every company wants to increase sales, without paying more per lead. And that’s exactly what we did for Reco Handling. Within one year, we had increased conversion rate, whilst reducing the average cost per conversion by £132. This resulted in 163 more conversions than the previous year. We also focused on attracting high quality leads, which meant higher-value orders and larger quantities being ordered.
Pay-Per-Click (PPC) Advertising
Targeted campaigns to attract high-intent customers from applicable industry sectors.
SEO & Content Strategy
Increasing visibility for relevant searches and establishing Reco Handling as an authority in the storage and logistics space.
New website
We designed and developed a new website which made it easier for customers to browse and order, ensuring the PPC budget was used to maximum effect.
The Results
Reduced cost per conversion and increased sales
During the 2024/25 period, Reco’s conversions skyrocketed.
Conversion Rate
More than doubled the conversion rate
Cost per conversion
Delivered more cost-effective results, slashing cost per conversion by over 60%
Conversions
Achieved a 212% increase in conversions
A True Partnership in Success
By leveraging our expertise in digital marketing and growth strategies, and taking time to understand who Reco’s customers are, we have increased Reco’s leads whilst reducing cost per conversion. Reco Handling continues to go from strength to strength, attracting higher-value orders for larger quantities of stock.
Want to scale your business like Reco? Get in touch today to see how we can help you grow.