Burton Copeland

Defending digital dominance in a competitive legal landscape

      Overview

Leading defence solicitors in Manchester

Burton Copeland are one of the North West’s leading defence solicitors, with a reputation built on expertise, professionalism, and results. Based in Manchester, they represent clients across the UK in all areas of criminal law, from motoring offences and fraud to serious and complex crime.

Ulysses Marketing has partnered with Burton Copeland for over a decade, helping them stay ahead of competitors in search results, strengthen their digital presence, and continually generate high-quality client enquiries online.

      The Challenge

Drive traffic & increase lead generation

The legal sector- particularly criminal defence- is one of the most competitive digital markets in the UK. With national firms investing heavily in paid search, and local competitors fighting for visibility in Manchester, Burton Copeland needed a strategy that would keep them at the top of search results and maintain a steady flow of qualified leads.

Our goal was to:

– Strengthen Burton Copeland’s organic visibility for high-intent legal terms

  • -Improve lead quality and reduce cost-per-enquiry through PPC.

  • -Build a consistent and professional social media presence to enhance credibility and brand trust

      The Approach

Our partnership with Burton Copeland has evolved with the digital landscape, but our focus has remained clear: long-term, sustainable growth through a multi-channel strategy, encompassing SEO, PPC, and Social Media.

SEO

We began by auditing and optimising their website for key practice areas. Over the years, we’ve built a robust content and link-building strategy to ensure Burton Copeland maintains strong organic visibility and authority within their niche.

Regular on-page optimisation, schema markup, and technical SEO ensure the site continues to perform well in local and national search rankings.

PPC

Our paid search campaigns target high-intent keywords to capture users actively seeking legal representation. Through continuous testing and optimisation, we’ve refined ad copy, landing pages, and bidding strategies to deliver high-quality leads at a competitive cost.

Social Media

We manage Burton Copeland’s social channels to reflect their professionalism and expertise, while also humanising the brand. Content highlights legal insights, firm news, and community engagement, building trust with both potential clients and referrers.

      The Results

  • – Top 3 rankings for high-value keywords including.

  • – Consistent year-on-year growth in organic traffic and qualified enquiries
  • – Improved lead quality through refined PPC targeting and conversion tracking
  • – A strong, credible social presence that reinforces their position as trusted legal experts.

Today, Burton Copeland continue to outperform larger national competitors in the search results, proof that a focused, strategic digital approach delivers lasting results.

      The Partnership

    • Over 10 years on, Burton Copeland remains one of Ulysses Marketing’s longest-standing clients- a partnership built on collaboration, trust, and proven performance.

      Together, we’ve adapted to algorithm changes, shifts in user behaviour, and evolving legal marketing regulations, all while keeping one goal in focus: helping Burton Copeland stay visible where it matters most.